Wednesday, June 22, 2011

Consumer representative relationship

I cannot tell you how many times an indecisive customer comes into my store wanting a new phone but having no idea what they want. Sometimes two or three hours are spent with a customer trying to help them find the right decision. I always find myself thinking “If you would have done some research you could have made this visit easier for yourself and me…” A little research goes a long way especially when it is all in one place and easy to read. I mean everyone once a while you get the phone nerd who knows everything about everything and the process is rather quick but that is few and FAR between. Less timely transactions and sit downs between consumers and representatives will benefit both consumer and the store itself. Cutting down the time inside of a phone store benefits the consumer so they can spend more time doing more important things in their daily lives than deciding on a new phone. It benefits the store and representative by allowing the representatives to tend to more customers per hour thus making the store more productive and more efficient. It is impossible to make it so that every customer that walks through your door is well-informed and knowing what they want but increasing the amount of these types of customers will help increase productivity and customer service capabilities. People are constantly complaining about customer service representatives and the like but a lot if the times the reason people complain is because they are misinformed or just don’t know the details about everything. A little research can go a long way; many of the questions customers ask me can be found within minutes on Google. Enough rambling, more work.

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